Campaigns - Pro+

How to change the background color of your Campaign

Style your Campaigns with custom colors

In this article, we will direct our attention to this part of the Setup page of the Campaign Builder:


In Campaigns, 3 colors can be controlled from the Setup page by clicking on the dropdown field under each color type and picking a color: The Header Background Color, the Body Background Color, and the Footer Background Color. These colors control the color of the top, middle, and bottom of the Campaign. So if these three colors were chosen:


The resulting Campaign would look like this:


To pick a color using ArtCloud's color-picker, click on the dropdown beneath one of the types of background colors. You will then encounter this popup:


Here, you can either pick your color by clicking a color square in our built-in color-picker, enter your own custom Hex Code, or a custom RGB Value. Once you've picked a color, you can use the bar at the bottom of the popup to adjust your color.

So what is a Hex Code?

Hex Codes or Hexadecimal Values are often used in graphic design, web development, and countless other media to represent a specific color value. They are typically preceded by a hashtag and have 3 or 6 numbers or letters. For example, #FFFFFF is the Hex Code for white, and #000000 is the Hex Code for black.

What is an RGB Value?

RGB Values are, like Hex Codes, used in graphic design, web development, and other media to represent a specific color value. Unlike Hex Codes, RGB values use 3 number values to pick a color. RGB stands for Red, Blue, and Green, and the three number values determine how much red, blue, or green is added to your resulting color. Individual RGB values can be set anywhere between 0 and 255. 

How do I know what Hex Code or RBG Value is the color that I want?

Using this link, you can use a visual color-picker to pick what colors you would like for your Campaign, and the picker will give back the corresponding Hex Code or RGB Value.


Suggested Reading:

- How to tell which recipients in Audiences have valid or invalid emails

- Intro to Campaign creation with Campaign blocks

- How to add images to Campaigns

- How to change your logo in Campaigns

- How to add inventory to Campaigns

- How to add links to text and images

- Create and edit social media links in your Campaign footer

- View helpful Campaign metrics, such as Open Rates, Click rates, etc.

- How can users un-subscribe from Campaigns?